PRIVACY

Introduction

In this privacy policy, Krachmacher Marketing & Consulting Linus Braband („we“, „our“ or „the company“) describes his approach to the data collected from users that is displayed on our website at www.krach-macher.com („website“) access or otherwise provide us with personal data (collectively: „User“).

Responsible authority within the meaning of the General Data Protection Regulation (GDPR): Berlin Commissioner for Data Protection and Freedom of Information

 

User rights

You have the following rights

  • A confirmation as to whether and to what extent your personal data is used and processed, as well as requesting access to the personal data stored about you and additional information
  • Request a copy of the personal data that you have voluntarily provided to us in a structured, commonly used and machine-readable format
  • Request a correction of the personal data that we have stored about you
  • Request the deletion of your personal data
  • Object to the processing of your personal data by usRequest that we restrict the processing of your personal data
  • Submit a complaint to a supervisory authority

Please note, however, that these rights do not apply unconditionally, but are subject to our own legitimate interests and regulatory requirements.

If you would like to exercise any of the rights listed here or would like further information, please contact our data protection officer at:
hello@krach-macher.com


User

We store your personal data for as long as is necessary to provide our services, comply with legal obligations, as well as resolve disputes and enforce our policies. The retention periods depend on the type of data collected and the purpose for which this data was collected, taking into account both the case-specific circumstances and the need to delete outdated, unused information as soon as possible. We store data records with personal data from customers, documents about the account setup, messages and other data in accordance with applicable laws and regulations.

We can correct, complete or remove incomplete or incorrect data at any time and at our sole discretion.


Basis for data acquisition

The processing of your personal data (ie any data that allows you to identify yourself by reasonable means; „personal data“) is necessary in order to fulfil our contractual obligations to you and so that we can provide you with our services, protect our legitimate interests as well as legal and meet the financial regulatory obligations to which we are subject.

By using this website you consent to the collection, storage, use, disclosure and other use of your personal data as described in this data protection policy.

Please read the privacy policy carefully before making any decisions.

 

Which data is recorded?

We collect two types of data and information from users.

The first category includes non-identifying and non-identifiable user data that is provided or collected through the use of the website („non-personal data“). We do not know the identity of the user from whom non-personal information was collected. The non-personal data that can be recorded includes aggregated usage data and technical data transmitted by your device, including certain information relating to software and hardware (e.g. browser and operating system used on the device, language setting, access time, etc. .). We use this data to improve the functionality of our website. We can also collect data about your activity on the website (e.g. pages viewed, surfing behavior, clicks, actions, etc.).

The second category includes personal data, i.e. data that identifies an individual or can identify them through appropriate measures. Such data include:

Device data: We collect personal data from your device. Such data include geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other data resulting from your activity on the website.

Registration data: When you register on our website, you will be asked to provide certain information, e.g. E.g .: first and last name, e-mail address or address or other information.

How do we collect data about you?

We obtain your personal data from various sources: 

  • You provide us with such data voluntarily, for example when you register on our website.
  • We receive such data when you use our website or access it in connection with one of our services.
  • We receive such data from other providers, services and from public registers (for example from data traffic analysis providers).

How is the data used? Who will the data be passed on to?

We do not pass on user data to third parties, except as described in this privacy policy.

We use data for the following purposes:

  •  To communicate with you (sending notices about our services, providing technical information and, if necessary, processing customer service inquiries)
  • For information about new updates and services
  • To place advertisements as part of the use of our website (more information under „Advertising“)
  • To market our websites and products (further information under „Marketing“)
  • For statistical and analysis purposes that serve to improve the website

In addition to the various uses listed above, we can also pass on personal data to our subsidiaries, affiliated companies and subcontractors.

In addition to the purposes listed in this privacy policy, we can forward personal data to our trustworthy external providers, who are based in different jurisdictions around the world, for the following reasons:

  • Hosting and operating our website
  • Providing our services, including the personalized display of our website
  • Saving and processing such data on our behalf
  • Placement of advertisements as well as the possibility to assess the success of our advertising campaigns, retargeting of users
  • Provision of marketing offers and promotional materials in connection with our website and our services
  • Carrying out studies, technical diagnoses or analyzes

We may also disclose information if we have a good faith belief that it is helpful or appropriate to: (i) comply with any applicable law, regulation, legal process, or government request; (ii) enforce our policies (including our agreement) and investigate any possible violations thereof; (iii) investigate, detect, prevent, or take action against illegal activity or other misconduct, suspected fraud or security issues; (iv) to assert or enforce our own legal claims or to defend ourselves against the claims of others; (v) protect the rights, property or safety of our users, your safety or the safety of others; or to (vi) cooperate with law enforcement agencies and / or protect intellectual property or other legal claims.

 

Cookies

We and our partners use cookies to provide corresponding services. This also applies when you visit our website or access our services.

A „cookie“ is a small data package that is assigned to your device when you visit a website from this website. Cookies are useful and can be used for different purposes. These include B. easier navigation between different pages, automatic activation of certain functions, saving your settings and optimized access to our services. The use of cookies also enables us to show you relevant advertising tailored to your interests and to collect statistical information on your use of our services.

This website uses the following types of cookies:

a. „Session cookies“, which ensure normal system usage. Session cookies are only stored for a limited time during a session and are deleted from your device as soon as you close your browser.

b. „Permanent cookies“, which are only read by the website and are not deleted when the browser window is closed, but are stored on your computer for a certain period of time. This type of cookie enables us to identify you on your next visit and, for example, to save your settings.

c. „Third party cookies“ that are set by other online services that have their own content on the page you are visiting. This can e.g. B. be external web analytics companies that record and analyze access to our website.

Cookies do not contain any personal information that identifies you, but the personal information we hold may be linked to the information contained in the cookies. You can remove cookies via the device settings of your device. Follow the relevant instructions. Note that deactivating cookies may restrict certain functions when using our website.

The tool we use is based on Snowplow Analytics technology. The data we collect about the use of our website include, for example, how often users visit the website or which areas are accessed. The tool we use does not collect any personal data and is only used by our web hosting provider and service provider to improve our own offer.

Use of script libraries (Google Web Fonts)

We use script and font libraries such as Google Web Fonts (https://www.google.com/webfonts) for this website so that our content is displayed correctly and graphically appealing in every browser. Google Web Fonts are transferred to your browser’s cache so that they only have to be loaded once. If your browser does not support Google Web Fonts or denies access, the content will be displayed in a standard font.

When calling up script or font libraries, a connection to the library operator is automatically established. There is theoretically the possibility for this operator to collect data. It is currently not known whether and for what purpose the operators of the relevant libraries actually collect data.You can find the privacy policy of the operator of the Google library here: https://www.google.com/policies/privacy.

 

Collection of data by third parties

This policy only addresses the use and disclosure of information that we collect from you. If you publish data on other websites or disclose it to third parties on the Internet, different provisions may apply. Therefore, always read the terms and conditions and privacy policy carefully when disclosing data.

This privacy policy does not apply to the business practices of companies that we do not own or control, or any person other than our employees and associates, including third parties, to whom we disclose this information as described in this privacy policy.

How do we protect your data?
We implement the security measures on the website with great care and protect your data. Although we take reasonable steps to protect data, we cannot be held responsible for the actions of those who have gained unauthorized access to our website or misuse it, and we make no express or implied warranty that we will such access can prevent.

 

Transfer of data outside of the European Economic Area

Note that some recipients may not be based in the European Economic Area. If this is the case, we will only transfer your data to countries approved by the European Commission with an appropriate level of data protection or to ensure an appropriate level of data protection through a legal agreement.

 

Advertising

When you access our website, we may display advertisements using third-party advertising technology. This technology uses your usage data for the services to serve ads (e.g. by placing third-party cookies in your web browser).

You can unsubscribe from many third party advertising networks, including networks operated by members of the Network Advertising Initiative („NAI“) and the Digital Advertising Alliance („DAA“). Information about what NAI and DAA members do, your options about how these companies use such information, and how you can unsubscribe from third party ad networks operated by NAI and DAA members can be found on the respective website: http://optout.networkadvertising.org/#!/ and http://optout.aboutads.info/#!/.

 

Marketing

We may use your personal information, such as your name, email address, telephone number, etc., ourselves or forward it to an external subcontractor to provide you with promotional materials about our services that may be of interest to you.

We respect your right to privacy. You will therefore always have the option of unsubscribing from further mailings in these marketing materials. If you unsubscribe, your email address or phone number will be removed from our marketing distribution lists.

Please note that even if you have unsubscribed from receiving our marketing emails, we will continue to send you important information emails that do not contain an unsubscribe option. This includes maintenance notifications or administrative notifications.

 

Corporate transaction

We may pass on data in the event of a corporate transaction (e.g. the sale of significant parts of the company, a merger, consolidation or sale of assets). If one of the above-mentioned cases occurs, the acquirer or the corresponding company assumes the rights and obligations set out in this data protection declaration.


Minors

The protection of children’s data is very important, especially in the online area. The website is not designed for and is not aimed at children. The use of our services by minors is only permitted with the prior consent or authorization of a parent or legal guardian. We do not knowingly collect personal information from minors. If a parent or legal guardian learns that his or her child has provided us with personal data without their consent, he / she can contact us at hello@krach-macher.com.


Updates or changes to this privacy policy

We reserve the right to change or review this privacy policy from time to time. You can find the date of the current version under „Last changed on“. Your continued use of the platform after such changes have been announced on our website constitutes your consent to such changes to the data protection regulations and is deemed to be your agreement to be bound by the changed regulations.

 

How to contact us

If you have general questions about the website, the data we have collected about you or the use of this data, please contact us at hello@krach-macher.com. Please remember to provide your company information.

Last changed on October 2nd, 2020